⭐⭐⭐⭐⭐ 5 RATING, 2346 VOTES
10% Off for First Responders
10% Off for Military Personnel
Save 20% Off w/ Coupon Code
Save 30% Off w/ Coupon Code
RTIC Outdoors Promo Code: Get Up to 10% Off Orders $50+
RTIC Promo Code: 25% Off Your ORder
Up To $20 Off Minimum Spend
Free Shipping On Orders $20+
Free shipping on orders $25+
RTIC Outdoors is a Texas-based company specializing in high-quality, affordable outdoor gear. Founded in 2015 by twin brothers Jim and John Jacobsen, the company initially gained attention for its premium coolers and drinkware. Over time, RTIC has expanded its product line to include backpacks, tumblers, soft-sided coolers, and various camping accessories. The brand is known for its “Overbuilt. Not Overpriced.” philosophy, offering durable products at competitive prices.
🏢 Company Overview
- Founded: 2015 by Jim and John Jacobsen
- Headquarters: Katy, Texas, USA
- Ownership: Acquired by Wind Point Partners in September 2020
- Employees: Approximately 133 as of 2024
- Revenue: Estimated between $41 million and $119.8 million in 2023
🛒 Product Range
RTIC Outdoors offers a diverse array of products designed for outdoor enthusiasts:
- Coolers: Rotomolded hard coolers and soft-sided coolers
- Drinkware: Tumblers, bottles, and mugs
- Bags: Backpacks, duffle bags, and totes
- Camping Gear: Chairs, tents, and other accessories
The company emphasizes durability and functionality, making its products suitable for various outdoor activities.
📈 Market Presence
RTIC Outdoors has expanded its reach through various channels:
- Direct-to-Consumer Sales: Primarily through its official website
- Retail Partnerships: Products are available in over 3,800 Walmart stores nationwide, offering exclusive colorways like Dusty Rose
- Amazon Marketplace: RTIC maintains a strong presence on Amazon with a 4.6 out of 5 rating from over 26,000 reviews
🏬 Flagship Store
In November 2018, RTIC opened a 10,000-square-foot flagship store in Katy, Texas, showcasing its product range in an immersive retail environment. The store features interactive displays, including a Ford F-150 truck and a fishing boat, to highlight the brand’s outdoor lifestyle.